If You Miss This, You’re Losing Out! BIG TIME!
One thing that’s hot is structured data. Basically, it’s making sure search engines know what certain data is on your pages. For example, your company phone number or address. There are a lot of classifications/categories of this structured data that search engines are looking for to show in their results. Your website might have what they’re looking for but you just haven’t told them.
It’s a simple step to mark you data in this structured format and then start benefiting from it. It’s one of those things that not too many websites have caught onto yet – especially websites of small to medium size, so if you use it, you’ll get an advantage for sure.
If you use WordPress for your website, there’s a great plugin that I that handles most, if not all, of this for you. It’s easy to use and even tells you when you’ve fully optimized a page. It’s pretty sweet! Find out more:
http://www.tonyherman.com/rich-snippets
